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Service · Performance Marketing
EVERY RUPEE,
ACCOUNTABLE.
Meta, Google, and the data infrastructure to back it up.

Most agencies run ads. We run ads on top of a properly configured Meta Pixel, GA4, and Google Tag Manager setup — because campaigns built on broken data are just expensive guessing. Strategy, creative, targeting, and tracking, all in one place.

Live Campaign Performance
Last 30 days
ROAS
7.8×
↑ 22%
CPA
₹312
↓ 18%
CTR
3.4%
↑ 9%
Conversion Funnel
Impressions
284,500
Clicks
9,680
Add to Cart
2,140
Purchases
412
f
Meta Ads
8.2× ROAS
G
Google Ads
6.9× ROAS
A
GA4
Live Tracking
What We Run

Three EnginesOf Growth.

Performance marketing isn't just "running ads." It's strategy, creative, targeting, and measurement working together — each one weak without the others.

01

Meta Ads

Facebook & Instagram campaigns — Advantage+ shopping, retargeting, lookalike audiences, and creative testing at scale across feed, reels, and stories.

02

Google Ads

Search, Shopping, Performance Max, and YouTube campaigns — capturing high-intent demand and building brand visibility across Google's network.

03

Analytics & Tracking

GA4, Meta Pixel, and Google Tag Manager configured correctly from day one — so every rupee spent is attributed accurately, and every decision is backed by real data.

Full-Funnel Strategy

We Don't JustRun Ads.

Most agencies optimise for clicks. We optimise for the entire journey — from the first impression to the repeat customer — because that's where the real ROI lives.

TOF
Awareness
Top of Funnel
Broad-reach campaigns introducing your brand to new audiences — video, reels, and engaging creative designed to be seen, not just shown.
MOF
Consideration
Middle of Funnel
Retargeting users who've engaged but not converted — carousel ads, testimonials, and offers that move them closer to a decision.
BOF
Conversion
Bottom of Funnel
High-intent campaigns — abandoned cart recovery, dynamic product ads, and search campaigns capturing users ready to buy now.
RET
Retention
Post-Purchase
Email and retargeting flows that bring customers back — because acquiring a new customer costs 5x more than keeping one.
What's Included

Every Layer,Covered.

From strategy and setup to daily optimisation and reporting — every component of a performance marketing engagement, in-house.

01

Pixel & Tracking Audit

Before a single rupee is spent, we audit and fix your Meta Pixel, GA4, and GTM setup — ViewContent, AddToCart, InitiateCheckout, and Purchase events firing correctly, with proper attribution windows configured.

Meta Pixel GA4 GTM
02

Campaign Strategy & Structure

Account structure built around your funnel — separate campaigns for prospecting, retargeting, and retention, with budget allocation based on what's actually driving revenue, not vanity metrics.

Audience Strategy Budget Planning
03

Ad Creative Production

Static, carousel, and video ad creatives produced in-house — designed specifically for performance, tested in multiple variants, and refreshed regularly to avoid creative fatigue.

A/B Testing Video & Static
04

Daily Optimisation

Campaigns aren't set-and-forget. We monitor performance daily — pausing underperforming ads, scaling winners, and adjusting bids and budgets based on real-time data.

Bid Management Budget Scaling
05

Transparent Reporting

Weekly and monthly reports covering spend, ROAS, CPA, and revenue attribution across every platform — in plain language, with clear recommendations for what to do next.

Looker Studio Weekly Updates
Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
Meta Pixel
SEMrush
Klaviyo
Looker Studio
How We Work

Audit ToScale.

No campaign goes live until the data foundation is right. That's non-negotiable — it's the difference between insight and guesswork.

01Week 1

Account & Pixel Audit

We review your existing ad accounts (or set up new ones), audit your Meta Pixel and GA4 configuration, and identify exactly what's broken or missing before any budget is committed.

Audit Report Tracking Fixes
02Week 1–2

Strategy & Structure

Based on your goals, budget, and historical data, we build a campaign structure mapped to the full funnel — with clear KPIs for each stage and a testing plan for the first 30 days.

Campaign Plan KPI Targets
03Week 2–3

Creative Production & Launch

Ad creatives are produced based on the strategy, campaigns are built and launched with proper naming conventions and tracking parameters for clean reporting from day one.

Ad Creatives Campaign Launch
04Week 3–6

Testing & Learning

The first month is about gathering data — testing audiences, creatives, and placements to identify what's working. Daily monitoring with weekly check-ins on early signals.

A/B Tests Weekly Reviews
05Ongoing

Scale & Optimise

Winning campaigns get scaled, underperformers get cut, and creative gets refreshed continuously. Monthly strategy calls to align on what's next based on real performance data.

Monthly Reports Strategy Calls
7.8×Avg. Client ROAS
₹40Cr+Ad Revenue Generated
100%Pixel Accuracy Verified
12+Industries Served
Every Engagement Includes

What YouGet.

Verified Pixel & Analytics Setup
Every tracking event tested and confirmed before campaigns launch.
Dedicated Account Manager
A direct point of contact who knows your account — no rotating juniors.
Custom Creative Production
Ad creatives built specifically for your campaigns, not recycled templates.
Full Account Access
You own your ad accounts. No agency lock-in, ever.
MONTHLY REPORTING

Every client receives a monthly performance report — clear numbers, what they mean, and what we're doing next.

Total Ad Spend & Revenue
ROAS by Platform & Campaign7.8×
Cost Per Acquisition Trend
Creative Performance Breakdown
Next Month's Action Plan
FAQ

CommonQuestions.

Can't find your answer? Get in touch — we'll reply within 24 hours.

We typically recommend a minimum ad spend of ₹50,000/month for meaningful data — below that, it's hard to gather enough signal to optimise effectively. Our management fee is separate from ad spend and scales with account complexity, discussed transparently during onboarding.
This is one of the most common starting points. A full Meta Pixel and GA4 audit is the first thing we do for every new client — fixing broken events, duplicate tracking, and misattributed conversions before we touch your ad budget. You'd be surprised how often this alone changes the picture entirely.
The first 2–4 weeks are primarily a learning phase — gathering data on what audiences, creatives, and placements work for your specific brand. Most clients see meaningful improvements in ROAS and CPA by week 4–6, with continued optimisation beyond that.
We produce creatives in-house — static images, carousels, and video — as part of the engagement, designed specifically for performance rather than recycled brand assets. If you already have photo or video content, we can use that as a starting point too.
Always. We work as admins on accounts you own — Meta Business Manager, Google Ads, GA4. If you ever decide to move to a different agency or in-house team, your accounts, audiences, pixel data, and campaign history all stay with you, intact.
Let's Talk Numbers
YOUR ADS,
ACTUALLY ACCOUNTABLE.

We'll audit your current setup — Meta Pixel, GA4, ad accounts — and show you exactly where you're losing money and what scaling looks like. Free, no obligation.